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Customer development

Customer development

Regular price $995.00

Uncover the exact triggers that make your customers buy.

Do you know who your best customers are & why they buy?

Here's an uncomfortable truth: Most Shopify stores will fail within five years.

Not because they have a conversion problem...
Not because they didn't dial in their SEO...
Not because they chose the wrong theme...
But because they never really nail how to market their products.

You can't expect success with little to no feedback from your customers. Until you've engaged in customer development, everything you think you know about your customers is a guess, and Shopify stores don't survive by guessing.

You need to have deep conversations with your customers. Knowing why your customers are buying as well as the language they use to describe the benefits of your products is the most critical insight to grow your business.

Insights such as:

  1. Understanding who your core customers (and how to market directly to them)
  2. Knowing exactly who your real competition is
  3. Discovering which benefits are making people buy
  4. Plus learn the exact language your customers use to talk about you

With clear direction from your customers, you'll be able to pivot your positioning and marketing, and watch as both sales and customer satisfaction increase.

Our PsyOps Customer insights grew Everest Bands' revenue 50%

Our friends at Everest Bands had been using conversion optimization for months before they plateaued and couldn't wring out additional revenue of their existing traffic. That's when we surveyed their customers and discovered that we had completely missed the reason why customers were buying. Using customer's own language from the survey results, we recommended new positioning, collections, rewritten tag lines and product descriptions. Within one month, their revenue improved 50%, yet again breaking sales records for the strap manufacturer. Had we not asked their customers, we never would have known to change the brand's positioning.

Until you ask, you're just guessing. PsyOps let's you find out why they're really buying.

Customer development is a proven approach to drive decisions and develop new insights into why customers buy.

Here's how it works:

  1. We'll send an eight question survey to your existing mailing list to collect customer feedback.
  2. We'll use the answers to those questions to develop new insights about who your core audience is, as well as understand customers motivations, possibly unearthing new positioning and opportunities to better engage your existing customers.
  3. You'll get a PDF report explaining how to interpret the results, insights we've developed about your customers, and action steps to improve your business based on the results.
  4. We'll schedule a call to review the results and insights together and help you develop a plan of action to move the needle on your revenue.

You'll get a report with actionable insights on how to better fit your brand to your market (boosting your business) for $995 with a two week turn around. No hidden fees, and no variable rates— Just a dramatic ROI for you (and equitable compensation for me.)

  • Do the work

or request a custom quote

About Kurt Elster

I was one of the first Shopify Experts– after knocking out a custom theme for a local client, I was personally invited by Shopify Partners Program lead and Head of Shopify Experts Dan Eveleigh to join the program. Of course I said yes, and I loved it so much that in 2014, I decided to niche down exclusively on Shopify, bowing out of all non-Shopify projects. Since then, I’ve been writing about Shopify, talking about Shopify, and teaching about Shopify. Hell, I run the single most popular Shopify podcast by far, and I didn’t even start it that long ago.

As a result, I've been able to specialize exclusively and successfully in helping Shopify store owners generate huge revenue growth.

Questions? Send Kurt Elster a message
See other jobs from Kurt Elster

Kurt Elster

or request a custom quote


The site Kurt built for us looks fantastic. We honestly couldn't be more pleased. Kurt assembled the site that we were hoping for. He saved us a lot of time by building the initial site based on his experience of what is successful, and then revising it with us together. Kurt and his team are diligent, quick, and completely competent. He's a real pro, and we appreciate it.
– Cloud Forge Vaping

I can't thank Kurt enough! I so appreciate everything he's done, my new theme looks fabulous and I know people will want to shop now! The work was completed quickly, he responded to all my emails within the same day and in a couple of weeks he was finished with the project - so impressed with his website rescue... my site is more than I expected. Kurt is truly a "master of his art", I highly recommend him and I will definitely continue with Kurt and Ethercycle as my Shpify Experts. Elsa P. Jena Richards Weddings
– Jena Richards Weddings

With the increase in traffic and better conversion rate, our online sales have exploded since meeting Kurt and the guys at Ethercycle. Do not waste your time and money with others, go with Ethercycle and see your sales increase.
– Michael DiMartini, Everest Brands

When I got in to ecommerce, I started with a store on another platform I put together myself but was never happy with the design, features, or performance. Once I decided to move to Shopify, I looked for a local expert and after talking to Kurt, decided to give Ethercycle a try. They were enthusiastic about my products and knowledgeable about ecommerce. Once I sent them my products, Kurt went to work on photographing them in a spectacular fashion, and setting up a store based on my brand. Once setup, we work collaboratively to complete my revisions. The result has exceeded my expectations, and I'm looking forward to future wins with Ethercycle.
– Strapped Watch Company

Kurt and the Ethercycle team have been amazing! From initial consultation to web development to ongoing recommendations regarding everything from useful apps and online marketing, their level of service and their expertise are exceptional. I can't say enough good things about these guys.
– Made Man Nutrition